https://constancesong.com conniesongux Tue, 17 Feb 2026 18:45:45 +0000 https://constancesong.com en https://constancesong.com/Home-3 Tue, 17 Feb 2026 18:44:51 +0000 conniesongux https://constancesong.com/Home-3 Hello! <img width="320" height="240" width_o="320" height_o="240" data-src="https://freight.cargo.site/t/original/i/3fecc82d44bbdafac0242695c7927a95dca9bf930bead6757897f22840bcebf0/Untitled-4.gif" data-mid="244940090" border="0" src="https://freight.cargo.site/w/320/i/3fecc82d44bbdafac0242695c7927a95dca9bf930bead6757897f22840bcebf0/Untitled-4.gif" /> I’m Connie Song - a UX/UI Designer with experience designing for numerous large-scale Fortune 500 companies. Currently pushing pixels and creating digital solutions as a Senior UX/UI Designer at Citibank. Please click here to access portfolio. https://constancesong.com/Citibank-Loan-Dashboard-Redesign Tue, 17 Feb 2026 18:44:52 +0000 conniesongux https://constancesong.com/Citibank-Loan-Dashboard-Redesign <img width="4181" height="2710" width_o="4181" height_o="2710" data-src="https://freight.cargo.site/t/original/i/f4ac544f82acd4161e12b01c8fb4da1c1e71736265ab4f6bc2564cef32efe08b/loan-dashboard.jpg" data-mid="244940111" border="0" src="https://freight.cargo.site/w/1000/i/f4ac544f82acd4161e12b01c8fb4da1c1e71736265ab4f6bc2564cef32efe08b/loan-dashboard.jpg" /> Citibank Loan Dashborad Redesign June 2024 What is the loan dashboard? It is an online application that guides borrowers through the loan borrowing process. (Mortgage, personal loan, small business loan, etc) My Role UX/UI Design Tools Used Figma Zoom Project Duration June 2024 ~ August 2024 Understanding the problem Internal Citi client came to our team stating that their Loan Dashboard users have a hard time following the application process through to completion.Business objective To provide UI and UX recommendations for the Citi Customer Home Loan Dashboard that will reduce cognitive load, minimize known pain points and modernize the design to match Citi brand standards. Our main goal *To efficiently guide the user to complete the application process while giving them a sense of accomplishment. User paint points Lack of centralized communications Application status hard to follow Information overload Lack of task completion Anxiety-inducing process <img width="1074" height="824" width_o="1074" height_o="824" data-src="https://freight.cargo.site/t/original/i/30335953f5a582eb0369da8cea6210e2b48776d9aa286ff9d4b311e1a59ac7da/Screen-Shot-2024-09-07-at-3.31.46-PM.png" data-mid="244940112" border="0" src="https://freight.cargo.site/w/1000/i/30335953f5a582eb0369da8cea6210e2b48776d9aa286ff9d4b311e1a59ac7da/Screen-Shot-2024-09-07-at-3.31.46-PM.png" /> Current Loan Dashboard <img width="1106" height="1038" width_o="1106" height_o="1038" data-src="https://freight.cargo.site/t/original/i/58abaa2e9c522535ae4ac3389838a30d335eccfe3947de3ff8831cf680f50cc4/Screen-Shot-2024-09-07-at-3.46.54-PM.png" data-mid="244940114" border="0" src="https://freight.cargo.site/w/1000/i/58abaa2e9c522535ae4ac3389838a30d335eccfe3947de3ff8831cf680f50cc4/Screen-Shot-2024-09-07-at-3.46.54-PM.png" /> User sign-up flow <img width="2738" height="844" width_o="2738" height_o="844" data-src="https://freight.cargo.site/t/original/i/0506b0c2cf43767254e18cde5d413d90a785ff7531e96af4939cb8b8a8d42146/Loan-Dash-Sign-up-Flow.jpg" data-mid="244940128" border="0" src="https://freight.cargo.site/w/1000/i/0506b0c2cf43767254e18cde5d413d90a785ff7531e96af4939cb8b8a8d42146/Loan-Dash-Sign-up-Flow.jpg" />Loan application milestones <img width="1463" height="237" width_o="1463" height_o="237" data-src="https://freight.cargo.site/t/original/i/4d70a2148cf844dd46e98cc7bd17caeaf403395788defa5935866f71d0d9782f/Group-6.png" data-mid="244940113" border="0" src="https://freight.cargo.site/w/1000/i/4d70a2148cf844dd46e98cc7bd17caeaf403395788defa5935866f71d0d9782f/Group-6.png" /> Ideation Persona creation “One Loan” John John has already been assigned a loan officer. Now he is in the process of starting, completing, and closing his loan using the Loan Dashboard. Our recommendations Refreshed Layout Familiar, modern design that users recognizeImproves overall dashboard navigationAligns to user’s existing mental model of web applications Progress Tracker Visual tracker that shows status of loanOutlines the current status of application Keeps users updated on milestones and tasks Streamlined Dashboard 2-column layout that's easy to scanConsolidates user's to-do listPrioritizes actionable information with clear visual hierarchy Simplified Data Cleaner, less visually crowded loan summary breakdownCondenses information that is less pertinent to userContent hierarchy makes processing information easier for the user Increased Transparency Visual progress bar keeps users informed on statusClear tracking on pending items tells user where their loan is in the processIncreases user confidence in the application process Resource Hub Helpful instructional and informational microcopyEasy-to-find FAQs at bottom of the pageSimplifies user navigation Citi Branding Dashboard style updated to modern Citi standardsAdds visual cohesiveness across the boardReaffirms brand trust through consistency Design Intial screens Loan application screens <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/bd8494b333872e12b98ab7c5614d9a7ed8869e0a73ebf3177a0797371e928154/Which-loan-1.jpg" data-mid="244940118" border="0" src="https://freight.cargo.site/w/1000/i/bd8494b333872e12b98ab7c5614d9a7ed8869e0a73ebf3177a0797371e928154/Which-loan-1.jpg" /><img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/a03cef9025aeee6aad142e29c4a480af34fd096d220ac687fe5a880b52d5e0ce/Get-started.jpg" data-mid="244940115" border="0" src="https://freight.cargo.site/w/1000/i/a03cef9025aeee6aad142e29c4a480af34fd096d220ac687fe5a880b52d5e0ce/Get-started.jpg" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/416ab022ec7a5487af112f0c3f901d8bf42cc4f73905894d07b3c8dc4e894b34/How-many-years.jpg" data-mid="244940116" border="0" src="https://freight.cargo.site/w/1000/i/416ab022ec7a5487af112f0c3f901d8bf42cc4f73905894d07b3c8dc4e894b34/How-many-years.jpg" /><img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/416ab022ec7a5487af112f0c3f901d8bf42cc4f73905894d07b3c8dc4e894b34/How-many-years.jpg" data-mid="244940116" border="0" src="https://freight.cargo.site/w/1000/i/416ab022ec7a5487af112f0c3f901d8bf42cc4f73905894d07b3c8dc4e894b34/How-many-years.jpg" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/49873fbccb5752f1dee580a0e4a919d4a2a4fd45d3d7d29676e7430c2292775b/Which-loan-2.jpg" data-mid="244940117" border="0" src="https://freight.cargo.site/w/1000/i/49873fbccb5752f1dee580a0e4a919d4a2a4fd45d3d7d29676e7430c2292775b/Which-loan-2.jpg" /><img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/7388e8db49aad3cf2d739ea442e5d8c9c812198907200adf9c94571e6b1f5805/Which-loan.jpg" data-mid="244940119" border="0" src="https://freight.cargo.site/w/1000/i/7388e8db49aad3cf2d739ea442e5d8c9c812198907200adf9c94571e6b1f5805/Which-loan.jpg" /> Home screens <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/c93c1d4bd89f58e02a575d810cfa8cab0c25887511402212b69a1303a8061527/Desktop---17.jpg" data-mid="244940121" border="0" src="https://freight.cargo.site/w/1000/i/c93c1d4bd89f58e02a575d810cfa8cab0c25887511402212b69a1303a8061527/Desktop---17.jpg" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/e03d0eefc6fa429014b274d233b3c043a131560dbddcb9afa0ff42e4273d4e4e/Desktop---20.jpg" data-mid="244940120" border="0" src="https://freight.cargo.site/w/1000/i/e03d0eefc6fa429014b274d233b3c043a131560dbddcb9afa0ff42e4273d4e4e/Desktop---20.jpg" /> Evolved screens Improved layoutImproved overall dashboard navigation by crafting a design that aligns to user’s existing mental model for modern web applications. The new dashboard design should align with the user's existing knowledge of similar applications. With this in mind, we aligned on a familiar 2-column layout with the progress tracker in a thin column on the left and loan summary, action items and task status in a larger column on the right. This design reduces vertical scroll, adds visual hierarchy and leads the user to take action on high-priority tasks. Features2-column layout that breaks up information visually for easy scanningVertical scroll is reduced with important items at the top of the page <img width="1464" height="1354" width_o="1464" height_o="1354" data-src="https://freight.cargo.site/t/original/i/340dfab1915d3aefce8de07377b07b6c13461d0572462fe734f8a1ff102e3ba1/Screen-Shot-2024-09-07-at-4.21.30-PM.png" data-mid="244940122" border="0" src="https://freight.cargo.site/w/1000/i/340dfab1915d3aefce8de07377b07b6c13461d0572462fe734f8a1ff102e3ba1/Screen-Shot-2024-09-07-at-4.21.30-PM.png" /> Intro of Progress TrackerIntroduced a progress tracker that outlines the current status of application milestones and tasks. This feature list out the application milestones, and the user interface is contextual and adapt to the user’s current place in their loan application. The tracker’s state should change based upon the user’s current step and indicate which tasks are complete, in-progress and forthcoming. Features <img width="828" height="916" width_o="828" height_o="916" data-src="https://freight.cargo.site/t/original/i/c033fef8d26ba717e01a6102e2f1c4bb9ae5a9ae1abf590d82c5626b16446da7/Group-244.png" data-mid="244940123" border="0" src="https://freight.cargo.site/w/828/i/c033fef8d26ba717e01a6102e2f1c4bb9ae5a9ae1abf590d82c5626b16446da7/Group-244.png" /> Updated informational tasksOrganized useful information content to aid in user navigation. Our team is recommended moving “informational to-dos” into a separate section of the dashboard, thus making navigating the dashboard and completing tasks easier. This change is aimed to increase user’s trust and improve conversation and retention. FeaturesAlways-accessible “Informational Tasks” at the bottom of the dashboard moves items that do not require user action near the bottom of the screen.Accordian-style content display that highlights the most pertinent information <img width="845" height="963" width_o="845" height_o="963" data-src="https://freight.cargo.site/t/original/i/cdeaaaa405f0250cbd87af43b1ad475f487f04ba7a99da97fc338df7fd14c609/Group-245.png" data-mid="244940124" border="0" src="https://freight.cargo.site/w/845/i/cdeaaaa405f0250cbd87af43b1ad475f487f04ba7a99da97fc338df7fd14c609/Group-245.png" /> Simplified dataOur design is aimed to reduce cognitive load by formatting information that is repetitive or not immediately urgent. The dashboard hosts all the information relating to the user’s loan application, which can be overwhelming for users to take in all at once. To put users at ease, the team is recommending the introduction of accordion-style components that abbreviate less important information while still making the content available to the user anytime. FeaturesAccordian-style sections highlight the information users want to seeContent hierarchy visually prioritizes information for the user <img width="1060" height="910" width_o="1060" height_o="910" data-src="https://freight.cargo.site/t/original/i/764e7100603f4915f01c5eddb6d9e22fe8c6d0953d96109c91818d7ab7999ff0/Group-246.png" data-mid="244940125" border="0" src="https://freight.cargo.site/w/1000/i/764e7100603f4915f01c5eddb6d9e22fe8c6d0953d96109c91818d7ab7999ff0/Group-246.png" /> Updated UI elementsIn addition to providing recommendations, the UX team also created UI elements that can be reused throughout the application. Based off of Atomic design principles, these “atoms” can be combined in a variety of ways to build larger and more complex elements, known as “molecules” and “organisms,” that become reusable patterns and page templates. Shown on the right are a few examples of these UI elements. <img width="527" height="817" width_o="527" height_o="817" data-src="https://freight.cargo.site/t/original/i/aa39f38dd3524acbd019659ca78652b1fd1cc7e126df4fe2a3a72b6ca4c72c85/Group-247.jpg" data-mid="244940126" border="0" src="https://freight.cargo.site/w/527/i/aa39f38dd3524acbd019659ca78652b1fd1cc7e126df4fe2a3a72b6ca4c72c85/Group-247.jpg" /> Before <img width="1106" height="1038" width_o="1106" height_o="1038" data-src="https://freight.cargo.site/t/original/i/58abaa2e9c522535ae4ac3389838a30d335eccfe3947de3ff8831cf680f50cc4/Screen-Shot-2024-09-07-at-3.46.54-PM.png" data-mid="244940114" border="0" src="https://freight.cargo.site/w/1000/i/58abaa2e9c522535ae4ac3389838a30d335eccfe3947de3ff8831cf680f50cc4/Screen-Shot-2024-09-07-at-3.46.54-PM.png" /> After <img width="740" height="861" width_o="740" height_o="861" data-src="https://freight.cargo.site/t/original/i/e17e23f5ce1574e213a749fa683add0c59273ac34ce35361c1fc501cbb568a7a/10.jpg" data-mid="244940127" border="0" src="https://freight.cargo.site/w/740/i/e17e23f5ce1574e213a749fa683add0c59273ac34ce35361c1fc501cbb568a7a/10.jpg" /> What we hope to see with future user testing and iteration rounds Increased task completionIncreased loan dashboard engagement Decreased time spent on competing tasks Decreased call-ins and emails https://constancesong.com/Samsung-Global-Homepage-Redesign Tue, 17 Feb 2026 18:45:01 +0000 conniesongux https://constancesong.com/Samsung-Global-Homepage-Redesign <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/fee1ecc3b356a62dc3bf2bff9240ab6ae9a46743c7771636e04bdf58421a25b0/1.jpg" data-mid="244940131" border="0" src="https://freight.cargo.site/w/1000/i/fee1ecc3b356a62dc3bf2bff9240ab6ae9a46743c7771636e04bdf58421a25b0/1.jpg" /> Project overviewTo come up with creative ways to make Samsung.com homepage stand out against its competitors. My RoleUX Design UI Design Visual Design Tools UsedSketchPrinciple After Effects QuickTime Project DurationDecember 2019 to February 2020 Main goal To surface the many pages on Samsung.com that contain engaging stories of the Samsung products that are seemingly hidden on the site to improve conversion and engagement rates. <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/e4c4e585eadb95583d4522ff6dc2a70ae4104fd84174c8e88e0a240b8f5bbf89/2.jpg" data-mid="244940132" border="0" src="https://freight.cargo.site/w/1000/i/e4c4e585eadb95583d4522ff6dc2a70ae4104fd84174c8e88e0a240b8f5bbf89/2.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/6449079b915f512da51ba038a96cda35ca64cea7e8c41c80751377d6d179055a/3.jpg" data-mid="244940133" border="0" src="https://freight.cargo.site/w/1000/i/6449079b915f512da51ba038a96cda35ca64cea7e8c41c80751377d6d179055a/3.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/6f42d269c0873260ab20576a944084fa7651eac909bb69d6b070ba2e40cd9381/4.jpg" data-mid="244940134" border="0" src="https://freight.cargo.site/w/1000/i/6f42d269c0873260ab20576a944084fa7651eac909bb69d6b070ba2e40cd9381/4.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/56263eb6e10b99a06f98bc524b7c6a60be35b05b9f27c6ae05207ce0764456e7/5.jpg" data-mid="244940135" border="0" src="https://freight.cargo.site/w/1000/i/56263eb6e10b99a06f98bc524b7c6a60be35b05b9f27c6ae05207ce0764456e7/5.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/99712ac6a9cda9ace2ab322961b66b9918c2bc3cabc04332a6882a02f29b412a/6.jpg" data-mid="244940136" border="0" src="https://freight.cargo.site/w/1000/i/99712ac6a9cda9ace2ab322961b66b9918c2bc3cabc04332a6882a02f29b412a/6.jpg" /> This is the prototype we pitched to the client:(Made in Sketch and Principle) <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/f28f5fda1e1a3ba9ccae16f3ce19bff4cdd59f8bd532067a1d7cf89f82a47518/7.jpg" data-mid="244940137" border="0" src="https://freight.cargo.site/w/1000/i/f28f5fda1e1a3ba9ccae16f3ce19bff4cdd59f8bd532067a1d7cf89f82a47518/7.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/afb19109106892feb95e7a205744a3d5cc9676fb7dbee91162d4282af3e7a212/8.jpg" data-mid="244940138" border="0" src="https://freight.cargo.site/w/1000/i/afb19109106892feb95e7a205744a3d5cc9676fb7dbee91162d4282af3e7a212/8.jpg" /> Live desktop and mobile homepage launched at 10% of global traffic: Interactive mobile component explorations: <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/2ee372e8041be21dfb956b26a0d4f3347f0a8cfb52f037357c0fc984342a105c/13.jpg" data-mid="244940143" border="0" src="https://freight.cargo.site/w/1000/i/2ee372e8041be21dfb956b26a0d4f3347f0a8cfb52f037357c0fc984342a105c/13.jpg" /> Desktop Shopable Showroom exploration: <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/c8d471563976eb212566affa5b7767b1a6f84afcadc2850ede48d5de7a8e4d8a/16.jpg" data-mid="244940146" border="0" src="https://freight.cargo.site/w/1000/i/c8d471563976eb212566affa5b7767b1a6f84afcadc2850ede48d5de7a8e4d8a/16.jpg" /> Interactive desktop live stream component explorations: <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/6ddaff0f38fbb46c7db00d163b27ae13f9d28971bcc21b6f41d84085e563ce3c/14.jpg" data-mid="244940144" border="0" src="https://freight.cargo.site/w/1000/i/6ddaff0f38fbb46c7db00d163b27ae13f9d28971bcc21b6f41d84085e563ce3c/14.jpg" /> Mobile key visual explorations: <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/5bc2808dcb8d4267aa744112cbb5f9dc2e6e7868d3b34f5d942ea96173002352/9.jpg" data-mid="244940139" border="0" src="https://freight.cargo.site/w/1000/i/5bc2808dcb8d4267aa744112cbb5f9dc2e6e7868d3b34f5d942ea96173002352/9.jpg" /> Mobile full page content mock-up: <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/df5df4626e2b57c32ea7d29c16e0e4fc97b2671af4befd7fd4c0823855d1d5fe/10.jpg" data-mid="244940140" border="0" src="https://freight.cargo.site/w/1000/i/df5df4626e2b57c32ea7d29c16e0e4fc97b2671af4befd7fd4c0823855d1d5fe/10.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/cef92925a540dd3fac5b8ed15780ba7ffd6776b2e0f540f7f35878419da7abec/12.jpg" data-mid="244940142" border="0" src="https://freight.cargo.site/w/1000/i/cef92925a540dd3fac5b8ed15780ba7ffd6776b2e0f540f7f35878419da7abec/12.jpg" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/5e7e3b4a0ce6e94b492aecf5ff3b231c75808a1008a1e9176b833bdc6086bb0e/11.jpg" data-mid="244940141" border="0" src="https://freight.cargo.site/w/1000/i/5e7e3b4a0ce6e94b492aecf5ff3b231c75808a1008a1e9176b833bdc6086bb0e/11.jpg" /> Desktop full page content mock-up: <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/6350c84e0b32c668b6734dff3e4447699d597e5ae49f638575c28d3c55745d68/15.jpg" data-mid="244940145" border="0" src="https://freight.cargo.site/w/1000/i/6350c84e0b32c668b6734dff3e4447699d597e5ae49f638575c28d3c55745d68/15.jpg" /> Future state- Mobile and desktop full page mock up: (We kept the story-based component structure but reverted desktop version back to vertical scrolling) <img width="1642" height="1432" width_o="1642" height_o="1432" data-src="https://freight.cargo.site/t/original/i/37985de27a74b071313e65dc12de10c7765cd957ce8201f319e51f7632c0faf9/Screen-Shot-2023-08-21-at-1.48.03-PM.png" data-mid="244940147" border="0" src="https://freight.cargo.site/w/1000/i/37985de27a74b071313e65dc12de10c7765cd957ce8201f319e51f7632c0faf9/Screen-Shot-2023-08-21-at-1.48.03-PM.png" /> https://constancesong.com/The-Frame-TV-com-Redesign Tue, 17 Feb 2026 18:45:05 +0000 conniesongux https://constancesong.com/The-Frame-TV-com-Redesign The Frame TV 2022 .com refresh —&nbsp; Refresh of the Frame TV marketing landing page on Samsung.com to drive awareness of The Frame 2022 TV, help drive down funnel consideration, as well as to help drive premium sales with design-focused customers. https://www.samsung.com/us/tvs/the-frame/highlights/ <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/7fc28a4969bb607d6bd94c68acd045e749cbf891cf7cb3b2e8c72cd09dbe0efd/gif-bounce-arrow.gif" data-mid="244940149" border="0" src="https://freight.cargo.site/w/300/i/7fc28a4969bb607d6bd94c68acd045e749cbf891cf7cb3b2e8c72cd09dbe0efd/gif-bounce-arrow.gif" /> Launched: August 4th, 2022 The Frame MLP has seen 22K visits since launch with a 46% continuation rate. (+27 ppts vs benchmark of previous version) Data shown from August 11th, 2022 Marketing Objectives:&nbsp; Capture search demand for branded and non-branded keywords related to QLED technology, as well as digital artCapturing traffic around NFTs as The Frame 2022 has display capabilities for theseProvide onsite options to nurture customers down funnelEducate customers about the evolution of the 2022 TV technology &amp; features Target Audience Profile Primary: Style Seekers Product Proposition: Enhances your home décor by blending inConsumer Lifestyle Need: Blend into décor Segment Profile: - Older Millennials / Gen X - Married- Suburban- Aesthetically forward Overall Samsung Consumer Lifestyle: 41% of Samsung owners state that they would love to control their home via smartphone or voiceTraveling is an important interest of Samsung owners18% of Samsung owners value always owning the latest technologySamsung owners access the internet via a smart speaker more often than TV owners overall Market Trends: Aesthetic Effect Lifecycle: Mainstreaming - Gaining wider traction Beauty and function: A good aesthetic conveys the instant message to consumers that this is good, that it is premium and thus can indicate something about their choices, taste and identity. Affection promotes wellbeing Consumers are leveraging aesthetic experiences to relieve stress, improve their moods and enjoy moments of escape from sometimes oppressive reality. Personal identity expression Aesthetic experience has moved beyond a personal experience, it is expanding to be self-expression, a social channel and a means of connecting with like-minded communities. Digital Aesthetics The application of aesthetics is not limited to physical goods. From NFTs launched by luxury brands, brand posts on Instagram to fantastic avatar identities in the metaverse, brands are leveraging aesthetics in virtual spaces as well to catch people’s attention and retain their loyalty. What this trends means for .com: Messaging Emphasize “Express yourself,” uniqueness, and the ability to have your art change with you - focused messaging Interactivity - Potential for an AR module to see the Frame in their home space - Potential for a P6 type quiz to help users select example art and see how it fits into their home space. -Could add a social component to the site, to see how owners are using the Frame or Community Favs. <img width="2236" height="1214" width_o="2236" height_o="1214" data-src="https://freight.cargo.site/t/original/i/3e897f81ff916b52e282a7cf248d9fd6e551ec374d240870201e11be0d0c5817/Screen-Shot-2022-08-18-at-2.11.43-PM.png" data-mid="244940154" border="0" src="https://freight.cargo.site/w/1000/i/3e897f81ff916b52e282a7cf248d9fd6e551ec374d240870201e11be0d0c5817/Screen-Shot-2022-08-18-at-2.11.43-PM.png" /> <img width="2228" height="1162" width_o="2228" height_o="1162" data-src="https://freight.cargo.site/t/original/i/40ad6779092bd09deacdac30fd5d53fa44610c92012afd916e0ae381eedbd36b/Screen-Shot-2022-08-18-at-2.10.04-PM.png" data-mid="244940153" border="0" src="https://freight.cargo.site/w/1000/i/40ad6779092bd09deacdac30fd5d53fa44610c92012afd916e0ae381eedbd36b/Screen-Shot-2022-08-18-at-2.10.04-PM.png" /> <img width="2234" height="1190" width_o="2234" height_o="1190" data-src="https://freight.cargo.site/t/original/i/69198e20bd48e417a25b74d078b1537dc87c02d1e9d64a166b98b70afc3def38/Screen-Shot-2022-08-18-at-2.10.14-PM.png" data-mid="244940150" border="0" src="https://freight.cargo.site/w/1000/i/69198e20bd48e417a25b74d078b1537dc87c02d1e9d64a166b98b70afc3def38/Screen-Shot-2022-08-18-at-2.10.14-PM.png" /> <img width="2236" height="1210" width_o="2236" height_o="1210" data-src="https://freight.cargo.site/t/original/i/beba8f71174fdf5010e78faf023cd2f2cf5be03e57316c5f8b3158db2cf8e87b/Screen-Shot-2022-08-18-at-2.10.42-PM.png" data-mid="244940152" border="0" src="https://freight.cargo.site/w/1000/i/beba8f71174fdf5010e78faf023cd2f2cf5be03e57316c5f8b3158db2cf8e87b/Screen-Shot-2022-08-18-at-2.10.42-PM.png" /> UX thinking Highlights tabhttps://www.samsung.com/us/tvs/the-frame/highlights/ Since the “Matte Display” is a brand new techonogy introduced with The Frame 2022 model, we get right into below the fold as an educational moment to emphasize how the matte display improves the quality of the art customers exhibit. Throughout the entire highlights tab, we are focusing on how customers can personalize their own TV as the main message since our target audience is style seekers.&nbsp;We’ve also added a social component to the page to showcase how owners are using The Frame. We are also capturing traffic around NFTs as The Frame 2022 has display capabilities for these by including “NFT” as one of the key words on the page. Design &amp; Accessories Tabhttps://www.samsung.com/us/tvs/the-frame/design-and-accessories/ Historically “Art Mode” and “Technology” tabs have always come before “Design” and “Accessories” tabs in previous iterations of The Frame MLPs, but we’ve decided to merge “Design” and “Accessories” tabs into one tab to simplify and optimize the experience. They also now come before “Art Mode” and “Technology since our target audience is style seekers, we want to bring forth the customizable and personalization elements first.&nbsp;We’ve added a “Unbox The Frame” section becasue we think it is important to showcase everything in the box that comes with your Frame purchase is free. Even though we do have individual product detail pages for these items to purchase separately, it is important to not include CTAs to link out to confuse our customers.For the extra accessories that do not come with your Frame purchase, we do include CTAs to link out to respective product detail pages for customers to browse and purchase. This is also an opportunity for us to showcase all the brand new accessories of 2022 and to educate customers about the evolution of the 2022 TV technology &amp; features. Art Mode &amp; Technology Tab https://www.samsung.com/us/tvs/the-frame/art-mode-and-technology/ We’ve decided to merge “Art Mode” and “Technology” tabs into one tab to simplify and optimize the experience. Also because data shows “Technology” tab gets the least amount of traffic. In terms of SEO optimization, we are targeting new terms around the key features (ie: matte display) This page also includes audio section for Q-Symphony (compatible with the 2022 Frame TV) and the brand new Ultra Slim Soundbar that goes perfectly with The Frame TV. UX Wire - Highlights <img width="4232" height="10295" width_o="4232" height_o="10295" data-src="https://freight.cargo.site/t/original/i/ad972568736da19e3fc8447d2a198c05327db48f95f54a210cb1d776697f7d6f/UX_The-Frame-MLP-Refresh_Highlights_04152022.jpg" data-mid="244940156" border="0" src="https://freight.cargo.site/w/1000/i/ad972568736da19e3fc8447d2a198c05327db48f95f54a210cb1d776697f7d6f/UX_The-Frame-MLP-Refresh_Highlights_04152022.jpg" /> UX Wire - Design &amp; Accessories <img width="3294" height="9775" width_o="3294" height_o="9775" data-src="https://freight.cargo.site/t/original/i/f77196802e3c151f2c780e1822e759a734e0b7fa4a568cf4b605cb73f0406b8d/UX_The-Frame-MLP-Refresh_Design_04152022.jpg" data-mid="244940157" border="0" src="https://freight.cargo.site/w/1000/i/f77196802e3c151f2c780e1822e759a734e0b7fa4a568cf4b605cb73f0406b8d/UX_The-Frame-MLP-Refresh_Design_04152022.jpg" /> UX Wire - Art Mode &amp; Technology <img width="3719" height="12327" width_o="3719" height_o="12327" data-src="https://freight.cargo.site/t/original/i/dac56b8ad3feaf99eadc1d49a8b37d3e5ea16380d0046018ae5453f37ad108f2/UX_The-Frame-MLP-Refresh_Art-Moden_04152022.jpg" data-mid="244940155" border="0" src="https://freight.cargo.site/w/1000/i/dac56b8ad3feaf99eadc1d49a8b37d3e5ea16380d0046018ae5453f37ad108f2/UX_The-Frame-MLP-Refresh_Art-Moden_04152022.jpg" /> Highlights <img width="1440" height="11676" width_o="1440" height_o="11676" data-src="https://freight.cargo.site/t/original/i/9fb1f844913d6296f1fee0c92dbd7aa88a8c9929ae99c5903aa06f0ec9de5c2c/frame-hlp.jpg" data-mid="244940158" border="0" src="https://freight.cargo.site/w/1000/i/9fb1f844913d6296f1fee0c92dbd7aa88a8c9929ae99c5903aa06f0ec9de5c2c/frame-hlp.jpg" /> <img width="360" height="8842" width_o="360" height_o="8842" data-src="https://freight.cargo.site/t/original/i/85119026b92c08b00648e0f5e1e14eb5fa6d32458be1e4ca12801ec786574b4e/Frame-HLP-M.jpg" data-mid="244940159" border="0" src="https://freight.cargo.site/w/360/i/85119026b92c08b00648e0f5e1e14eb5fa6d32458be1e4ca12801ec786574b4e/Frame-HLP-M.jpg" /> Design &amp; Accessories <img width="1440" height="9158" width_o="1440" height_o="9158" data-src="https://freight.cargo.site/t/original/i/8248de914532aeac115a0151a4edf3665b5f62c8a4c16197f501b20165a7e206/Frame-design-d.jpg" data-mid="244940162" border="0" src="https://freight.cargo.site/w/1000/i/8248de914532aeac115a0151a4edf3665b5f62c8a4c16197f501b20165a7e206/Frame-design-d.jpg" /> <img width="360" height="8112" width_o="360" height_o="8112" data-src="https://freight.cargo.site/t/original/i/53455cf767739de2ab369dc889c3971e769157a18c3c2e5b0f82a05665a6db63/Frame-design-m.jpg" data-mid="244940160" border="0" src="https://freight.cargo.site/w/360/i/53455cf767739de2ab369dc889c3971e769157a18c3c2e5b0f82a05665a6db63/Frame-design-m.jpg" /> Art Mode &amp; Technology <img width="1872" height="15897" width_o="1872" height_o="15897" data-src="https://freight.cargo.site/t/original/i/8dcd6304fa097492c9b11f791d5fdd850d14ccfd952e98c4160991ac31fec5b6/FireShot-Capture-099---The-Frame-TV--Art-Mode---Matte-TV-That-Looks-Like-Art---Samsung-US_---www.samsung.com.png" data-mid="244940163" border="0" src="https://freight.cargo.site/w/1000/i/8dcd6304fa097492c9b11f791d5fdd850d14ccfd952e98c4160991ac31fec5b6/FireShot-Capture-099---The-Frame-TV--Art-Mode---Matte-TV-That-Looks-Like-Art---Samsung-US_---www.samsung.com.png" /> <img width="540" height="17017" width_o="540" height_o="17017" data-src="https://freight.cargo.site/t/original/i/a28830b4049abee67ba0ac251f6af3f7f3189d58bd181c9f76b63482fc331aa6/FireShot-Capture-100---The-Frame-TV--Art-Mode---Matte-TV-That-Looks-Like-Art---Samsung-US_---www.samsung.com.png" data-mid="244940164" border="0" src="https://freight.cargo.site/w/540/i/a28830b4049abee67ba0ac251f6af3f7f3189d58bd181c9f76b63482fc331aa6/FireShot-Capture-100---The-Frame-TV--Art-Mode---Matte-TV-That-Looks-Like-Art---Samsung-US_---www.samsung.com.png" /> https://constancesong.com/2019-2021-work-for-Samsung Tue, 17 Feb 2026 18:45:09 +0000 conniesongux https://constancesong.com/2019-2021-work-for-Samsung 2019-2021 work for Samsung.com— Compiled work for Samsung from 2019~2021 including design system update, landing page refresh, and global nav bar redesign. <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/7fc28a4969bb607d6bd94c68acd045e749cbf891cf7cb3b2e8c72cd09dbe0efd/gif-bounce-arrow.gif" data-mid="244940175" border="0" src="https://freight.cargo.site/w/300/i/7fc28a4969bb607d6bd94c68acd045e749cbf891cf7cb3b2e8c72cd09dbe0efd/gif-bounce-arrow.gif" /> Samsung.com US Site Refresh Apr 2020 - 2023 In early 2020, Samsung Global started undergoing a site-wide design overhaul. We were tasked with redesigning 46 pages across Samsung Mobile, Home Electronics, Home Appliances, Computing, and Smart Home categories.&nbsp;All pages went through several rounds of authoring and QA with the developers and were pushed live on .The client was very pleased with what we were able to achieve despite the extremely tight timeline. (About 2 months). I’m showing two examples below: Product Category Detail Page - Smart Phones Product Family Showcase Page - Home Appliances Samsung Global Navigation Bar Redesign Mar 2019 - Jun 2020 I was tasked with redesigning the content and maintaining the Samsung Global Navigation Bar in the Sketch symbol library. The GNB was pushed live in early March and maintained through June 2020. <img width="1772" height="1204" width_o="1772" height_o="1204" data-src="https://freight.cargo.site/t/original/i/bb492881318a4b6ecfbd14ddc2786be73536de1c44b2608a9851efc17f24f853/Screen-Shot-2020-07-04-at-11.19.55-PM.png" data-mid="244940173" border="0" src="https://freight.cargo.site/w/1000/i/bb492881318a4b6ecfbd14ddc2786be73536de1c44b2608a9851efc17f24f853/Screen-Shot-2020-07-04-at-11.19.55-PM.png" /> <img width="2282" height="1706" width_o="2282" height_o="1706" data-src="https://freight.cargo.site/t/original/i/c96d70590e502388d6f9cd556e4d7af4499ffc6fa8d99e7cc3a085ee1ec5440c/Screen-Shot-2020-07-04-at-11.15.35-PM.png" data-mid="244940170" border="0" src="https://freight.cargo.site/w/1000/i/c96d70590e502388d6f9cd556e4d7af4499ffc6fa8d99e7cc3a085ee1ec5440c/Screen-Shot-2020-07-04-at-11.15.35-PM.png" /> Galaxy Tab S6 Lite Our client requested for both the highlights page and specs page to be designed in two weeks. Soundbar Quiz 2022 — Refresh of Samsung.com Soundbar Quiz experience to include 2022 new soundbar products - will launch in September 2022. https://www.samsung.com/us/televisions-home-theater/home-theater/soundbars/soundbars-quiz/ Jul 2022 The soundbar quiz experience was created in 2021 to help customers explore the best soundbar options that Samsung offers based on their interests and lifestyle. My team and I was tasked to refresh the experience to include 2022 sounbdar products. <img width="3095" height="2880" width_o="3095" height_o="2880" data-src="https://freight.cargo.site/t/original/i/38379f1a5023f5892169d2a3503c193da0d8f46561d69547b4a20ef8b53a278c/2022-Soundbars-Quiz-Mapping-Copy.jpg" data-mid="244940183" border="0" src="https://freight.cargo.site/w/1000/i/38379f1a5023f5892169d2a3503c193da0d8f46561d69547b4a20ef8b53a278c/2022-Soundbars-Quiz-Mapping-Copy.jpg" /> We are also in the process of updating the Soundbar Quiz CEJ banners across .com to improve discoverability, click through rate, and coversion rate. <img width="2370" height="1238" width_o="2370" height_o="1238" data-src="https://freight.cargo.site/t/original/i/67cfa5513ffb5255331b1f1eece4d5313dafdc40d5d638d56bbbbf0e24379c60/Screen-Shot-2022-08-17-at-5.50.59-PM.png" data-mid="244940182" border="0" src="https://freight.cargo.site/w/1000/i/67cfa5513ffb5255331b1f1eece4d5313dafdc40d5d638d56bbbbf0e24379c60/Screen-Shot-2022-08-17-at-5.50.59-PM.png" /> <img width="2366" height="1276" width_o="2366" height_o="1276" data-src="https://freight.cargo.site/t/original/i/f2e4baa81f5022554ca4ed5d8c73911d6cab553a8779183515997c12fc0fbafa/Screen-Shot-2022-08-17-at-5.51.11-PM.png" data-mid="244940184" border="0" src="https://freight.cargo.site/w/1000/i/f2e4baa81f5022554ca4ed5d8c73911d6cab553a8779183515997c12fc0fbafa/Screen-Shot-2022-08-17-at-5.51.11-PM.png" /> <img width="2368" height="1282" width_o="2368" height_o="1282" data-src="https://freight.cargo.site/t/original/i/4966244494dfc0af25f8f559a2de80222d3bae78837d9984e09303776563c37c/Screen-Shot-2022-08-17-at-5.51.23-PM.png" data-mid="244940180" border="0" src="https://freight.cargo.site/w/1000/i/4966244494dfc0af25f8f559a2de80222d3bae78837d9984e09303776563c37c/Screen-Shot-2022-08-17-at-5.51.23-PM.png" /> <img width="2368" height="1278" width_o="2368" height_o="1278" data-src="https://freight.cargo.site/t/original/i/683a9f95881362ff8a44a468e5d1dc8456c0f28b63149bb5cdf3f28a0da58e34/Screen-Shot-2022-08-17-at-5.51.38-PM.png" data-mid="244940181" border="0" src="https://freight.cargo.site/w/1000/i/683a9f95881362ff8a44a468e5d1dc8456c0f28b63149bb5cdf3f28a0da58e34/Screen-Shot-2022-08-17-at-5.51.38-PM.png" /> https://constancesong.com/TV-PCD-Revamp Tue, 17 Feb 2026 18:45:14 +0000 conniesongux https://constancesong.com/TV-PCD-Revamp Samsung TV Product Category Detail page revamp — Refresh of the TV PCD page to showcase new Samsung TV technology and to act as an educational page to help consumers narrow down their choices. https://www.samsung.com/us/tvs/ <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/7fc28a4969bb607d6bd94c68acd045e749cbf891cf7cb3b2e8c72cd09dbe0efd/gif-bounce-arrow.gif" data-mid="244940185" border="0" 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data-src="https://freight.cargo.site/t/original/i/1239a5d458f513882c22e49a94ac37aa637a70d8d8b3f43e8f59e3e2ba61661a/2-copy-3.jpg" data-mid="244940210" border="0" src="https://freight.cargo.site/w/1000/i/1239a5d458f513882c22e49a94ac37aa637a70d8d8b3f43e8f59e3e2ba61661a/2-copy-3.jpg" /><img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/7152d9457a000478ef1f34b5c954c73dd98faa9ecea12dee68e57e40f16a8ac8/2-copy-4.jpg" data-mid="244940212" border="0" src="https://freight.cargo.site/w/1000/i/7152d9457a000478ef1f34b5c954c73dd98faa9ecea12dee68e57e40f16a8ac8/2-copy-4.jpg" /><img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/befb20576ff8abf8c4a39591b2a24aefe88ea597ab2c9a8c83f4484b3bc49d65/2-copy-5.jpg" data-mid="244940213" border="0" src="https://freight.cargo.site/w/1000/i/befb20576ff8abf8c4a39591b2a24aefe88ea597ab2c9a8c83f4484b3bc49d65/2-copy-5.jpg" /><img width="1280" 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data-src="https://freight.cargo.site/t/original/i/f529876b743750ea2bf09a85102ac6ddbfaafbb1ee83d2995c08a1c9be116f9a/2-copy-19.jpg" data-mid="244940195" border="0" src="https://freight.cargo.site/w/1000/i/f529876b743750ea2bf09a85102ac6ddbfaafbb1ee83d2995c08a1c9be116f9a/2-copy-19.jpg" /><img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/a808f20ba7251cc16313f5b580fa15edcad9222453b738f2daa0270910b1d30e/2-copy-20.jpg" data-mid="244940197" border="0" src="https://freight.cargo.site/w/1000/i/a808f20ba7251cc16313f5b580fa15edcad9222453b738f2daa0270910b1d30e/2-copy-20.jpg" /> https://constancesong.com/Home-Audio-2022-refresh Tue, 17 Feb 2026 18:45:20 +0000 conniesongux https://constancesong.com/Home-Audio-2022-refresh Soundbars &amp; Home Audio 2022 .com refresh —&nbsp; Refresh the page to showcase the latest technology in the 2022 portfolio. The goal is to convince consumers to attach a soundbar with their TV and to showcase that Samsung soundbars are superior to the competition. https://www.samsung.com/us/home-theater/soundbars/ <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/7fc28a4969bb607d6bd94c68acd045e749cbf891cf7cb3b2e8c72cd09dbe0efd/gif-bounce-arrow.gif" data-mid="244940216" border="0" src="https://freight.cargo.site/w/300/i/7fc28a4969bb607d6bd94c68acd045e749cbf891cf7cb3b2e8c72cd09dbe0efd/gif-bounce-arrow.gif" /> Launched: July 2022 Marketing Objectives:&nbsp; Capture search demand for branded and non-branded keywords related to soundbars, speakers, sound towers.Drive traffic down funnel. Educate customers about the evolution of the 2022 Soundbars and key features for the ultimate home entertainment experience.Business Objective:Driving 1:1 attach with Samsung TVs, with focus on premium sales Target Audiences <img width="1774" height="934" width_o="1774" height_o="934" data-src="https://freight.cargo.site/t/original/i/8f191fc11cb925f2e6bcc0cfd171dd6a8ba05a2626ac05794bf9ea2b290ef5c4/Screen-Shot-2022-08-23-at-11.36.21-AM.png" data-mid="244940220" border="0" src="https://freight.cargo.site/w/1000/i/8f191fc11cb925f2e6bcc0cfd171dd6a8ba05a2626ac05794bf9ea2b290ef5c4/Screen-Shot-2022-08-23-at-11.36.21-AM.png" /> Market Trends: Inflation will hamper out-of-home leisure spending Beyond the lingering impacts of COVID-19, the leisure market will be challenged by record high inflation in 2022, which will cause some consumers to reconsider and scale back their leisure spending as more of their paychecks go toward essentials. Out-of-home leisure growth will be tempered due to inflation and COVID-19 concerns, but these factors will fuel spending on in-home leisure as consumers continue to occupy themselves with popular pandemic pastimes of streaming, video games, toys and games. Consumers are looking for Enjoyment Everywhere. Having endured lockdowns, consumers are eager to break out of their confines and explore, play and embrace novel experiences, both virtually and in the real, physical world. What this trends means for .com: Emphasize messaging around ensuring your space is ready for anything.Promote everyday fun. UX thinking Feature the Q Series soundbar and Ultra Slim soundbar above the fold to introduce new 2022 products and to meet business priorities.Showcase the breath of 2022 soundbar lineup right below the fold.Feature Global No.1 accolade as a RTB (reason to believe).Introduce the world’s first Wireless Dolby Atmos.Showcase all new 2022 soundbar technologies.Include soundbar comparison chart.Introduce soundbar accessories.Lastly, showcase soundbar offers. UX Wireframe <img width="4031" height="9582" width_o="4031" height_o="9582" data-src="https://freight.cargo.site/t/original/i/eebeb3e242f36e2b4c5f018aa46ae9ffd983a771aa93d388b97d36d109c92dda/Audio-MLP-refresh_UX_07062022.jpg" data-mid="244940221" border="0" src="https://freight.cargo.site/w/1000/i/eebeb3e242f36e2b4c5f018aa46ae9ffd983a771aa93d388b97d36d109c92dda/Audio-MLP-refresh_UX_07062022.jpg" /> Live on .com (Aug 2022) <img width="1872" height="12685" width_o="1872" height_o="12685" data-src="https://freight.cargo.site/t/original/i/0446936f3dbd92018d2f729acbd56a4bbbcf809f7d4ee883cb46f18a593dc4e1/FireShot-Capture-113---Home-Theater-Audio---Soundbars-for-TV-2022---Samsung-US---www.samsung.com.png" data-mid="244940217" border="0" src="https://freight.cargo.site/w/1000/i/0446936f3dbd92018d2f729acbd56a4bbbcf809f7d4ee883cb46f18a593dc4e1/FireShot-Capture-113---Home-Theater-Audio---Soundbars-for-TV-2022---Samsung-US---www.samsung.com.png" /> <img width="540" height="14704" width_o="540" height_o="14704" data-src="https://freight.cargo.site/t/original/i/b0bd3255bfa7fe27537664505e76cd6e1e1c54e0cd6691c14600b04ae1b85fd4/FireShot-Capture-114---Home-Theater-Audio---Soundbars-for-TV-2022---Samsung-US---www.samsung.com.png" data-mid="244940218" border="0" src="https://freight.cargo.site/w/540/i/b0bd3255bfa7fe27537664505e76cd6e1e1c54e0cd6691c14600b04ae1b85fd4/FireShot-Capture-114---Home-Theater-Audio---Soundbars-for-TV-2022---Samsung-US---www.samsung.com.png" /> https://constancesong.com/Soundbar-Quiz Tue, 17 Feb 2026 18:45:23 +0000 conniesongux https://constancesong.com/Soundbar-Quiz Soundbar Quiz 2022 —&nbsp; Refresh of Samsung.com Soundbar Quiz experience to include 2022 new soundbar products - will launch in September 2022. https://www.samsung.com/us/televisions-home-theater/home-theater/soundbars/soundbars-quiz/ <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/7fc28a4969bb607d6bd94c68acd045e749cbf891cf7cb3b2e8c72cd09dbe0efd/gif-bounce-arrow.gif" data-mid="244940233" border="0" src="https://freight.cargo.site/w/300/i/7fc28a4969bb607d6bd94c68acd045e749cbf891cf7cb3b2e8c72cd09dbe0efd/gif-bounce-arrow.gif" /> Jul 2022 - ongoing The soundbar quiz experience was created in 2021 to help customers explore the best soundbar options that Samsung offers based on their interests and lifestyle. My team and I was tasked to refresh the experience to include 2022 sounbdar products. <img width="3095" height="2880" width_o="3095" height_o="2880" data-src="https://freight.cargo.site/t/original/i/38379f1a5023f5892169d2a3503c193da0d8f46561d69547b4a20ef8b53a278c/2022-Soundbars-Quiz-Mapping-Copy.jpg" data-mid="244940235" border="0" src="https://freight.cargo.site/w/1000/i/38379f1a5023f5892169d2a3503c193da0d8f46561d69547b4a20ef8b53a278c/2022-Soundbars-Quiz-Mapping-Copy.jpg" /> Jul 2022 - ongoing We are also in the process of updating the Soundbar Quiz CEJ banners across .com to improve discoverability, click through rate, and coversion rate. <img width="2370" height="1238" width_o="2370" height_o="1238" data-src="https://freight.cargo.site/t/original/i/67cfa5513ffb5255331b1f1eece4d5313dafdc40d5d638d56bbbbf0e24379c60/Screen-Shot-2022-08-17-at-5.50.59-PM.png" data-mid="244940236" border="0" src="https://freight.cargo.site/w/1000/i/67cfa5513ffb5255331b1f1eece4d5313dafdc40d5d638d56bbbbf0e24379c60/Screen-Shot-2022-08-17-at-5.50.59-PM.png" /> <img width="2366" height="1276" width_o="2366" height_o="1276" data-src="https://freight.cargo.site/t/original/i/f2e4baa81f5022554ca4ed5d8c73911d6cab553a8779183515997c12fc0fbafa/Screen-Shot-2022-08-17-at-5.51.11-PM.png" data-mid="244940237" border="0" src="https://freight.cargo.site/w/1000/i/f2e4baa81f5022554ca4ed5d8c73911d6cab553a8779183515997c12fc0fbafa/Screen-Shot-2022-08-17-at-5.51.11-PM.png" /> <img width="2368" height="1282" width_o="2368" height_o="1282" data-src="https://freight.cargo.site/t/original/i/4966244494dfc0af25f8f559a2de80222d3bae78837d9984e09303776563c37c/Screen-Shot-2022-08-17-at-5.51.23-PM.png" data-mid="244940238" border="0" src="https://freight.cargo.site/w/1000/i/4966244494dfc0af25f8f559a2de80222d3bae78837d9984e09303776563c37c/Screen-Shot-2022-08-17-at-5.51.23-PM.png" /> <img width="2368" height="1278" width_o="2368" height_o="1278" data-src="https://freight.cargo.site/t/original/i/683a9f95881362ff8a44a468e5d1dc8456c0f28b63149bb5cdf3f28a0da58e34/Screen-Shot-2022-08-17-at-5.51.38-PM.png" data-mid="244940239" border="0" src="https://freight.cargo.site/w/1000/i/683a9f95881362ff8a44a468e5d1dc8456c0f28b63149bb5cdf3f28a0da58e34/Screen-Shot-2022-08-17-at-5.51.38-PM.png" /> https://constancesong.com/Galaxy-S10-Fold Tue, 17 Feb 2026 18:45:27 +0000 conniesongux https://constancesong.com/Galaxy-S10-Fold 2019 Samsung Galaxy S10 and Galaxy Fold Launch—&nbsp; Web &amp; Mobile Web UI design for the 2019 launch of Samsung Galaxy S10 and Galaxy Fold. (Launched on Feb 20, 2019 on Samsung.com) <img width="6418" height="3322" width_o="6418" height_o="3322" data-src="https://freight.cargo.site/t/original/i/88abe8f4acb0e3e38e7c1b1536daa60eb6d03ee076c8a98c2b21385b24833d51/samsung-galaxy-s8-minimal-light.jpg" data-mid="244940265" border="0" src="https://freight.cargo.site/w/1000/i/88abe8f4acb0e3e38e7c1b1536daa60eb6d03ee076c8a98c2b21385b24833d51/samsung-galaxy-s8-minimal-light.jpg" /> Client: Samsung Project Time Frame: Novemeber 2018- January 2019 Team: 5 UI/UX designers, 1 3D designer, 2 copywriters, 1 developer Project Manager, Creative Director Tools: Sketch, Principle, Photoshop, After Effects My Role: I worked on this project full time during my time in the Barbarian Group clean room. My tasks consisted of design research, concepting, wireframing, high fidelity UI design, and animated prototyping with Sketch and Principle for the Galaxy Fold Highlight page, camera page in an agile workflow environment. Each iteration was presented through screen sharing to stackholders. See pages live on Samsung.com https://www.samsung.com/us/mobile/galaxy-s10/ https://www.samsung.com/us/mobile/galaxy-s10/camera/ https://www.samsung.com/us/mobile/galaxy-fold/ Screen recordings of Web &amp; Mobile Web user interaction. Galaxy Fold Web Galaxy S10 Mobile Web Galaxy S10 Camera Web &amp; Mobile Web Layout. <img width="1240" height="16837" width_o="1240" height_o="16837" data-src="https://freight.cargo.site/t/original/i/ac5f8af0ae5e2a5f0188318b54f6c247363b9c873cbc36a82b18341d49d72dd1/samsung-galaxy-fold-desktop.jpg" data-mid="244940270" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/ac5f8af0ae5e2a5f0188318b54f6c247363b9c873cbc36a82b18341d49d72dd1/samsung-galaxy-fold-desktop.jpg" /> <img width="829" height="29608" width_o="829" height_o="29608" data-src="https://freight.cargo.site/t/original/i/2506e38c48ec47d2e2dfa100bd5810e95cb4bc990bad97d9e1aced1b8b6eeb62/Artboard.jpg" data-mid="244940269" border="0" data-no-zoom src="https://freight.cargo.site/w/829/i/2506e38c48ec47d2e2dfa100bd5810e95cb4bc990bad97d9e1aced1b8b6eeb62/Artboard.jpg" /> Lite version of Galaxy Fold launch Highlight layout. <img width="2481" height="8763" width_o="2481" height_o="8763" data-src="https://freight.cargo.site/t/original/i/000719ff85d8b25b8f034ada941420594cb6367194fe04c4d80ac0ed9ed87654/screencapture-samsung-us-mobile-galaxy-fold-2019-02-24-23_32_52.jpg" data-mid="244940267" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/000719ff85d8b25b8f034ada941420594cb6367194fe04c4d80ac0ed9ed87654/screencapture-samsung-us-mobile-galaxy-fold-2019-02-24-23_32_52.jpg" /> <img width="414" height="2871" width_o="414" height_o="2871" data-src="https://freight.cargo.site/t/original/i/71d562e28810acf122cf955412f1b843e62bfa2e16c5f514ae4522d7625cac20/screencapture-samsung-us-mobile-galaxy-fold-2019-02-24-23_36_53.jpg" data-mid="244940268" border="0" data-no-zoom src="https://freight.cargo.site/w/414/i/71d562e28810acf122cf955412f1b843e62bfa2e16c5f514ae4522d7625cac20/screencapture-samsung-us-mobile-galaxy-fold-2019-02-24-23_36_53.jpg" /> https://constancesong.com/Rover Tue, 17 Feb 2026 18:45:45 +0000 conniesongux https://constancesong.com/Rover Rover Card— Optimizingthe Rover Card flow for Rover sitters <img width="2880" height="2048" width_o="2880" height_o="2048" data-src="https://freight.cargo.site/t/original/i/df46b3d8ef7082add329a5bf83e6431f46e21e930f69699ce78fd7dae221df45/1.jpg" data-mid="244940344" border="0" src="https://freight.cargo.site/w/1000/i/df46b3d8ef7082add329a5bf83e6431f46e21e930f69699ce78fd7dae221df45/1.jpg" /><img width="2880" height="2048" width_o="2880" height_o="2048" data-src="https://freight.cargo.site/t/original/i/05778fea91517bea69ef0b5d079787c684ecd5f8cc27c828139c24b748da91c6/2.jpg" data-mid="244940343" border="0" src="https://freight.cargo.site/w/1000/i/05778fea91517bea69ef0b5d079787c684ecd5f8cc27c828139c24b748da91c6/2.jpg" /><img width="2880" height="2048" width_o="2880" height_o="2048" data-src="https://freight.cargo.site/t/original/i/b36d53623f15c2361aa773cae86f47754c567a072ae0273f2fb3312781fd8787/4.jpg" data-mid="244940342" border="0" src="https://freight.cargo.site/w/1000/i/b36d53623f15c2361aa773cae86f47754c567a072ae0273f2fb3312781fd8787/4.jpg" /><img width="2880" height="2048" width_o="2880" height_o="2048" data-src="https://freight.cargo.site/t/original/i/2fe3687bb65e3082b8bc74544998adde2f906357afc937f8534a4aa767d9dfbc/5.jpg" data-mid="244940341" border="0" src="https://freight.cargo.site/w/1000/i/2fe3687bb65e3082b8bc74544998adde2f906357afc937f8534a4aa767d9dfbc/5.jpg" /><img width="2880" height="2048" width_o="2880" height_o="2048" data-src="https://freight.cargo.site/t/original/i/6bed5ab0a3b0aaf5f11cc1ad5bc0d9c6be95eb68cca58dc3bd01eb6fb3c9a3b0/6.jpg" data-mid="244940340" border="0" src="https://freight.cargo.site/w/1000/i/6bed5ab0a3b0aaf5f11cc1ad5bc0d9c6be95eb68cca58dc3bd01eb6fb3c9a3b0/6.jpg" /><img width="2880" height="2048" width_o="2880" height_o="2048" data-src="https://freight.cargo.site/t/original/i/679d35c39b1414b5aef76a3637483d8b75d83c22f093836bd38e9963312da0b9/7.jpg" data-mid="244940339" border="0" src="https://freight.cargo.site/w/1000/i/679d35c39b1414b5aef76a3637483d8b75d83c22f093836bd38e9963312da0b9/7.jpg" /><img width="2880" height="2048" width_o="2880" height_o="2048" data-src="https://freight.cargo.site/t/original/i/b1a8963fc520d54e4e06cb837a806e78c3dbed14a28dd2e889a7a0a6e1a243b9/8.jpg" data-mid="244940338" border="0" src="https://freight.cargo.site/w/1000/i/b1a8963fc520d54e4e06cb837a806e78c3dbed14a28dd2e889a7a0a6e1a243b9/8.jpg" /><img width="2880" height="2048" width_o="2880" height_o="2048" data-src="https://freight.cargo.site/t/original/i/952e34494bc568ecaa55a6ec8eda5eceebefe30517b68a7ea6f0d80a4b06d5be/9.jpg" data-mid="244940337" border="0" src="https://freight.cargo.site/w/1000/i/952e34494bc568ecaa55a6ec8eda5eceebefe30517b68a7ea6f0d80a4b06d5be/9.jpg" /><img width="2880" height="2048" width_o="2880" height_o="2048" data-src="https://freight.cargo.site/t/original/i/cedfee7a301a965fdcfac4849055d1fce2522d03aaef6e077b9e11a3acaab00f/10.jpg" data-mid="244940336" border="0" 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border="0" src="https://freight.cargo.site/w/1000/i/17dd9ed26e1f3b7ac862882ac78ef5be0b6774ce42e9df2c9edeb4f00961c423/13.jpg" /><img width="2880" height="2048" width_o="2880" height_o="2048" data-src="https://freight.cargo.site/t/original/i/52325d14b0a950d2f6c2e393544407870a7f266771c68d9a10eb9319aad825de/14.jpg" data-mid="244940332" border="0" src="https://freight.cargo.site/w/1000/i/52325d14b0a950d2f6c2e393544407870a7f266771c68d9a10eb9319aad825de/14.jpg" /><img width="2880" height="2048" width_o="2880" height_o="2048" data-src="https://freight.cargo.site/t/original/i/27b06f1a4eb567488c88379a7497acba20aa93351f6ef381dd87c4e668d4f4fc/15.jpg" data-mid="244940331" border="0" src="https://freight.cargo.site/w/1000/i/27b06f1a4eb567488c88379a7497acba20aa93351f6ef381dd87c4e668d4f4fc/15.jpg" /><img width="2880" height="2048" width_o="2880" height_o="2048" data-src="https://freight.cargo.site/t/original/i/14efe349b72bf79529711bc9c00150ee7121a033d2f69992e7b7e0e2806d1250/16.jpg" 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data-src="https://freight.cargo.site/t/original/i/c4a794774c9c297029629cd67070cd1368a7ba5318f94885e261eb08bd69c843/19.jpg" data-mid="244940327" border="0" src="https://freight.cargo.site/w/1000/i/c4a794774c9c297029629cd67070cd1368a7ba5318f94885e261eb08bd69c843/19.jpg" />